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CVS Pharmacy Pilots New Skin Care Centers Stocking Prestige Beauty

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By: Christine Esposito

Editor-in-Chief

CVS Pharmacy is piloting a new Skin Care Center format at three CVS locations. It features a wholly owned “shop-in-shop” beauty experience to bring enhanced access to skin health innovations, according to the pharmacy giant. “With the success of our BeautyIRL store formats, we’re making a move to provide new health-focused, innovative offerings with our Skin Care Center, an elevated in-store experience designed to help customers navigate personal skin health solutions,” said Andrea Harrison, ...

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